Wedding Planning Is Not For The Weak


Hi everyone! I’m Alison Howard, certified wedding planner,
speaker, coach, and creator of The REFINE Course for wedding planners. One of the joys of my life is running a group
on Facebook called The REFINE Group, which is an exclusive group for wedding planners
at every professional level. We have people in the group who are just starting
their wedding planning businesses and others who have been operating their businesses for
nearly 20 years. People from all over the world and all walks
of life commune in the REFINE group and co-educate, collaborate, discuss hot topics, and encourage
each other on a daily basis. It is a really magnificent place to connect
with others who know firsthand the trials and triumphs wedding planners face on a regular
basis. So recently in our group one newer wedding
planner shared something she wish she knew when she started her business and that was
to have a much thicker skin than she currently has. This really stood out to me because it’s
easy to think of the wedding planning industry as kind and warm and accepting because it’s
just such a beautiful industry, when in fact, even though those things are true,
you really do have to have a thick skin because at the end of the day, you’re running a
business that requires backbone, sweat, dedication, and boundaries. If you’re struggling with this, or you feel
like you are consistently being taken advantage of by clients and colleagues alike, or you
continuously feel that people in this industry aren’t very nice to you, I suggest that
you begin implementing the following strategies immediately: The first strategy is to accept constructive
criticism. The people in this business who grow really quickly
are those who are able to take the critiques and advice of others and apply the lesson. They see the value in others opinions and
are able to remove their feelings from critiques in order to learn how to be the best they
can be. Those who are prideful and egotistical or
who take things extremely personally and get their feelings hurt really easily usually
have a harder time running this type of business. And believe me, I’m a sensitive person who
feels things deeply and I really struggled with this myself in the beginning of my business
so I know firsthand how hard it can be to grow in this area. But, I simply learned that when I removed
my feelings from those types of situations and received the critique objectively I grew
much faster then when I became wrapped up in delivery and whether or not the person
liked me. The second strategy is to set clear boundaries
with your clients and colleagues. I know how difficult this can be, especially
when you are new in business or you have a people-pleasing personality, but the sooner
you learn to set boundaries with your clients and vendors the easier running your business
will be. So…what does this looks like in action? Well, here’s an example: If you say that you’re
done working at 5pm, be DONE working at 5pm. Do not take calls, or reply to emails or texts
after this time. This is where inserting backbone comes into
play because if you aren’t strict with this boundary, your clients and vendors will take
advantage of your working hours and before you know it you’re missing out on personal
time that is meant to recharge you. Another example of this: Your clients ask
you for extra services that weren’t part of the package they booked and you say yes
because you want to be nice and you don’t want them to hate you. As I’ve said before, I would say YES too,
but I would add “I’ll send you the invoice for that”. Your time and efforts should always come with
a price tag. The final strategy is to stop comparing yourself
to others. There is so much comparison in this industry
and it’s hard to get away from it. When I started my business there was another
wedding planner who started her business right around the same time. We saw each other at all the networking events
and I watched as she became the “it” girl. With her perfect blonde hair and perfectly
styled outfits, and a perfect business that was branded better than mine, I started to
feel a little jealous and a little insecure. I even thought about quitting my business
because a piece of me felt that I would never be as good as her. But the things is, I was paying attention
to all the wrongs things and unfairly measuring myself up against someone who had a completely
different lifestyle than my own. I had 2 kids at home and she didn’t. I was married and she wasn’t. I was a brunette and she was blonde. But one thing we did have in common was that
we were both really good wedding planners. I stopped focusing on her popularity and I
started focusing on my business and soon I was known too, not for my hair or clothes
but for my work ethic and dedication. We all need to keep in mind that we are valuable
and unique. When we know our worth and believe in ourselves
and LOVE ourselves life is better and we are better entrepreneurs as a result. I hope these tips have helped you gain a little
more confidence as you run your business. Make sure you visit thealisonhoward.com and
sign up for your free PDF download. If you found this information helpful I’d
love to know in the comments below! I hope you all have a lovely week and I will
see you next time!

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