Wedding Keywords | How to Choose the Right Ones

Hi guys, it’s Rudy from and in
this video we are going to be going over How to choose the right wedding keywords for
your business Things to keep in mind when you’re making
those choices A few tips and tricks that you can do to make
ranking for those easier Let,s get started: One of the biggest online mistakes I see most
wedding businesses doing is trying to rank their website for keywords that are either:
Too difficult Too broad/generic
Not relevant, not specific enough for their wedding business Some examples would be: wedding, wedding dresses,
brides, wedding planning. These words are broad and super competitive.
The websites ranking for those keywords have tons of content.
They’re established/authoritative. And have thousands of back links. Those broad keywords are the wrong keywords
to target. Your keywords should reflect your company,
which is why it’s a good idea to start your keyword list by looking at your company’s
products and services. Create a list of the specific things your company offers. This
is your starting point. This is your basic foundation of keywords. The goal is to create
a list of possible targets that relate to your business. Once you have this list, you need to go niche. You need to think more niche. Example:
Say I own a wedding photography business that services the Miami area.
To rank highly for the keyword photographer or best photographer would probably seem to
be a great goal to have. And yet this would probably not be a very profitable keyword
that’s going to drive any relevant traffic to my site. Too broad. In this case, I’d be better off going after
more specific keywords such as Miami wedding photographers, Miami engagement photography,
or wedding photographers in 33130. Not only is the competition for these terms less fierce
but, from an SEO perspective, those more specific keywords are going to have a significantly
higher conversion rate to purchases on your site. In this example: I want to specifically target
people searching for wedding photography in Miami, since that’s my main service I offer. Next, you need to start thinking like your
target audience. Your target audience are people who intend
to make a purchase, either immediately or later down the road in their wedding planning
process. The key is to get your business website in
front of that audience by knowing their intent. One way to do that is to know which words
or phrases your target audience typing in Google to find similar services?
What variations might they be using? For instance planner vs coordinator vs organizer
Another think to keep in mind is Location. Are you local? Geographic variance/city name
Be specific. These are profitable keywords because the traffic is qualified. They are
looking for you and your services. Funny thing, these intent keywords are usually
not as competitive as a lot of the others. To get a jump start, head over to SEMrush,
plug in your competitor’s website (not yours), and you’ll see a list of the keywords driving
traffic to their website. You might be surprised at what you find. Talking about the competition We need to consider the competition. Some keywords are harder to rank for, than
others. Thats just how it is. If your website has been around for a while,
has tons and tons of content, has links from major media outlets and has a dedicated SEO
team working on your site daily, then ranking for those competitive keywords we talked about
earlier (weddings, wedding planning) is a possibility. But if you’re like most wedding business owners,
you don’t fall into that category. Wouldn’t it be great if you could see how
difficult it would be to rank for a certain keyword, even before you go after it? One of my favorite tools for finding this
out is KWFinder. This is a free tool that allows you to type in a keyword and boom [screenshot]
you’ll instantly see a list of the top competitors, the search volume and a difficulty score.
Super easy and super handy. OK so if you’re following along, you’ve created
a list of keywords relevant and specific to your business, you’ve taken location, audience
intent and variations into account, and you’ve identified which keywords are not too difficult
to rank for. The next step is to find out which of these keywords actually drive traffic. Because let’s get real:
It doesn’t matter if you rank well for a keyword, if no one is searching for that keyword. That’s why it’s important to know the monthly
search volume and expected visits your website would receive if you ranked well for that
phrase. Here’s an example:
One of our current clients is a wedding minister in Nevada, who when he first go onboard, had
a website getting a little bit of traffic from Google, but not enough to keep him fully
booked and scheduled. The first thing I noticed was that everywhere
on his website, he was mentioning the words wedding minister (rightly so) but never once
talked about being a wedding officiant. Why is that important? Well the phrase wedding
officiant gets more than 10X the monthly traffic volume vs. the phrase wedding minister. He
was floored. He had no idea. We made a few quick updates to this homepage, gained him
some back links and within a few months, his traffic tripled and to this day he is able
to stay consistently booked throughout the wedding season. All because we changed one (1) single keyword
that he was going after. Crazy, powerful stuff. Ok, another thing to keep in mind when finalizing
your keyword list is to consider adding a few keywords that you website already ranks
for. These are your low-hanging fruit. You might be ranking on page 2 or 3 for some
great keywords, but you’d never know it since you’re probably not getting any traffic from
those searches. I often recommend choosing a few of these
low-hanging keywords to target since they already have momentum, they’re not far from
page 1 and Google obviously thinks your website should be showing up for those searches. Often
times, you can simply increase the total number of solid back links to those pages, and they’ll
float to page 1. You can use your website analytics or a tool
like SEMrush to see those page 2 and 3 rankings or you can email us at [email protected]
, mention your website and I’ll send over a list of keywords you currently rank for.
Completely free. Going after these keyword are often efficient way to gain some quick
wins. Well that’s about it. Hopefully you’ve found
this video informative, helpful and was able to gain some actionable tips to get you started
on improving your SEO keywords today. Choosing and going after the right keywords
has huge implications on how successful your wedding business can be online. Choose the
wrong ones, and you’ll never rank. Choose the right ones, and you’ll have clients knocking
your door down to do work with you. As always, if you have any SEO questions or
want a free, instant website audit for your wedding business, head on over to
to get started. And if you know any other wedding business
owners online, be sure to send them this video and help them understand the proper wedding
keywords they should be trying to rank for. Thanks!

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