Sport & Event Management at HPU


In the Sport and Event management
sequence students can choose to pursue a track in either Sport management or
Event management. If you’re interested in working in professional sports,
collegiate athletics, or for a sports marketing agency, then the Sport
management track might be the right fit for you. In this track you’ll learn about
the business, financial, legal, ethical, and social implications of sports. Students in
the Event Management track learn about the importance of events in our society
using a modern three fold approach that focuses on event operations, marketing and
sponsorships, and creative experience design. Alumni of the sport management
program have obtained jobs in Major League Baseball, the NFL, NBA and in
collegiate athletics. Students in the Event Management track are hard at work
coordinating weddings, corporate meetings, festivals, conferences, and of course,
sporting events. Though these are two distinct tracks, both require common
communication and law courses as well as an internship. If you’re interested in
finding out more about the Sport Management track, contact me, Dr. Jenny
Lukow, or if you’re interested in learning more about the Event Management
track, contact Dr. Vernon Biatt.

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