7 Tips to Create High Engagement LinkedIn Posts

If you’re creating video for your YouTube
channel, it’s a no brainer to repurpose the video on LinkedIn, and there are ways
to get more engagement from your LinkedIn posts with video one, start with a
punchline, especially in corporate video, we tend to take the middle road
never taking a stance that’s wrong. Don’t try to be diplomatic because you
won’t stand out and nobody will care about what you have to say. If you feel strongly about it, show it. Say something like, video
is much better than blogs. It won’t resonate with everyone. Some people will love it and
some people will hate it. And guess what? It’s a win all around. You will win over some fans who like the
way you think and you will engage in a great debate with those who disagree
as long as you keep things civilized. Of course, it’s a win win for you
to write or for your punchline. You want to quickly summarize your video. What’s the gist. What are you covering? Don’t over do it and put the transcripts
from your video in the post because that will be too long and there’s no point in
watching the video is there, but before someone their time to watch your video,
they need to know exactly what they’ll get out of it. So give them the gist or
even some bullet points. Three for the length of the video. Target one to three minutes. Ideally, if someone sees that your video
is nine minutes long, they may just shut it off because they simply
don’t have that much time. And if it’s only a few seconds, then
you can’t offer any value and they’ll be engaged. This is actually a very common poor
practice that I see where someone posts a video simply for the sake of having a
video, and in the video they ask the viewer to check out their blog. That won’t work if they
want to read your blog. You should have posted your blog and not a
video that’s like clickbait and eventually they want engage with your videos for make
sure that you have at least good enough production value. That means, first of all, don’t
look down on your laptop camera. Keep things near eye-level. And if you’re using an iPhone by a tripod,
so you’re not doing the shaky camera effect, it can work for some people, but
it also indicates more unprepared content. And many people don’t have the time for
somebody to pontificate, avoid noisy environments. And if you want to step up your game,
invest in a loved Mike, and you can easily improve the quality of your picture
with an HD camera and good lighting. Five to make sure that you’re offering
a lot of value and your country’s tight. Prepare some bullet points
or even entire sentences. You can read a paragraph
and then talk to the camera. We talk and so on, and then remove
the reading arts during editing. Six don’t forget to upload
an SRT file on LinkedIn. That’s a text file that you can get on the
rest.com and it contains your subtitles. That’s important because the majority of
users now use LinkedIn in silent mode, so they want to read subtitles before they
decide to click through and open your video and finally try
to engage your audience. Ask them what they think, ask them to
comment about your controversial topic. Let’s make sure to ask them genuine,
interesting questions and don’t make it sound like too much work. Nobody goes on LinkedIn
expecting an assignment. It’s a break from work. It’s still social media, and they want
to engage and share their opinions. For those who do, I strongly recommend
going through each of the comments and replying, try to be as constructive,
respectful, and helpful as possible. So keep it professional,
keep it tight and engage. Don’t forget to subscribe and click the
notification bell to the right so you’ll know every time we post a new video.

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